OUR STORY

Helping create empowered patients

We don’t develop medical treatments - we build digital solutions that address the challenges of the modern patient journey.

Established by LEO Pharma as a small organization, we are built to drive radical innovation to bring our creation to market faster. Our work is enabled by LEO Pharma’s unique ownership structure – owned by the LEO Foundation, with no shareholders, all profits are reinvested to help patients.

HOW WE WORK

Solving problems with unlimited creativity

We look at the problems of everyday life affecting people with skin conditions, and work with patients directly to find solutions that they really need. Then we employ a stringent 100-day build phase to get products and services from the idea stage to market quickly.

Discovery: Conceptualization
Idea
  • Idea
Naked idea

Short written description

Customer problem

Idea assumption

Exlore
  • Explore
Interpretation

Hypotheses

Description of domain and challenge

Gather research

Gather inspiration

Conceptmvp
  • Concept MVP
Detailed MVP

Key hypotheses

Supporting evidence

Concept description

MVP features

Technical requirements

Incubation: Experimentation
100daysbuild
  • 100 days build
Build and find users

Engage with target users

Build MVP (Minimum!)

Test, refine & tests

Stakeholders mgmt.

Plan market experiment

Suggested KPIs

Launch
  • Launch
Acquire real  users

Functional MVP

Build-measure-learn

Refine hypotheses

Prove on smaller scale

Plan growth model

Clear KPIs

Explore bus. model

Acceleration
Accelerate
  • Accelerate
Growing solution

Build-measure-learn

Scale growth model

Value tracking (topline, users, data, etc.)

Customer metrics (CAC, churn-rate, etc.)

Financial measures