Helping create empowered patients

We don’t develop medical treatments - we build digital solutions that address the challenges of the modern patient journey.

Established by LEO Pharma as a small organization, we are built to drive radical innovation to bring our creation to market faster. Our work is enabled by LEO Pharma’s unique ownership structure – owned by the LEO Foundation, with no shareholders, all profits are reinvested to help patients.


We are governed by some of the world’s leading names in innovation and health tech.

Joel Dudley, Director

Dr. Dudley contributes his expertise as founding Director of the Institute for Next Generation Healthcare and Associate Professor of Genetics and Genomic Sciences at Mount Sinai. He was one of the first scientists to work on the Apple Research platform and has extensive knowledge within next generation healthcare where digital solutions play a critical role.

Kim Kjøller, EVP, Global R&D

Kim Kjoeller has over 20 years experience in development and scientific affairs within pharma, holding previous positions at Sanofi and Lundbeck. As part of Kim’s global R&D portfolio, LEO Innovation Lab has thrived to grow several digital patient solutions that enable LEO Pharma to place patients at the centre of every development decision.

Justin Ko, Head Dermatologist

Dr. Ko serves as Director and Chief of Medical Dermatology for Stanford Health Care (SHC). He has led research initiatives around the application of machine learning and artificial intelligence to improve diagnosis and care delivery for melanoma patients. AT SHC, he has also developed and runs a virtual teledermatology care delivery program.


Solving problems with unlimited creativity

We look at the problems of everyday life affecting people with skin conditions, and work with patients directly to find solutions that they really need. Then we employ a stringent 100-day build phase to get products and services from the idea stage to market quickly.

Discovery: Conceptualization
  • Idea
Naked idea

Short written description

Customer problem

Idea assumption

  • Explore


Description of domain and challenge

Gather research

Gather inspiration

  • Concept MVP
Detailed MVP

Key hypotheses

Supporting evidence

Concept description

MVP features

Technical requirements

Incubation: Experimentation
  • 100 days build
Build and find users

Engage with target users

Build MVP (Minimum!)

Test, refine & tests

Stakeholders mgmt.

Plan market experiment

Suggested KPIs

  • Launch
Acquire real  users

Functional MVP


Refine hypotheses

Prove on smaller scale

Plan growth model

Clear KPIs

Explore bus. model

  • Accelerate
Growing solution


Scale growth model

Value tracking (topline, users, data, etc.)

Customer metrics (CAC, churn-rate, etc.)

Financial measures