Core projects

Innovation is all about our drive to experiment. We don’t limit creativity, but we do put a premium on speed – our ‘100-days build’ concept is central to the way we build companies, and lets us test, validate, refine or discard so we can get innovative products or services to market, fast.

Imagine is a mobile app that tracks and documents skin conditions over time.


Digitalising clinical trials with the aim of bringing businesses and people living with skin diseases closer to a potential solution, sooner.


Today’s leading online psoriasis community and support forum. A place to talk truth, share secrets and get swift feedback from people who understand psoriasis.



Growing and evolving every day, some of our projects have been spun-out to form their own independent entities.

Now spun out as an independent company, HelloSkin is the premiere online retailer for psoriasis, eczema, acne and dry skin products.


The smart button solution that tracks, analyses and inspires change in user behaviour.


An ongoing global study of the impact of psoriasis on well-being and happiness.



We start with the naked idea. By mapping problems in the modern patient journey, we conceptualize solutions. From the very beginning, we work directly with patients, ensuring that our discovery projects solve problems in ways that patients can really use in their daily lives.

We’re hard at work on a slate of new discovery projects which explore some of the most significant issues facing patients today.  As we continue to nurture, test and prototype these solutions, stay tuned for more information.